I find better ways to solve problems, often without increased financial or staffing resources, and leverage technology to make marketing campaigns targeted, trackable, and scalable. Marketing campaigns under my direction have generated 800% increase in event attendance, 100% jump in leads, and best-in-class social media and website presences.
- Launching and re-establishing brands: logo design, color schemes, mood boards, etc.
- Online marketing: email marketing, AdWords and other PPC campaigns, and marketing automation
- Website planning and strategy: Assessing business and customer needs, content mapping, writing spec sheets, designing mockups and preliminary designs, and working with developers to complete the project in a timely fashion
- Graphic design: web design, brochures, business cards, press kits, social media graphics, ads, etc.
- Marketing-related business analysis — leveraging new processes and solutions that help business market smart and faster: scoping out new solutions, making recommendations, assisting in the implementation, writing SOPs, training staff, and follow-up